Launching a new certificate: E-learning Instructional Design and Development
Launching a new certificate: E-learning Instructional Design and Development
One of my colleagues once said to me, “Good SEO is really just having good content.” This certificate is a models this principle perfectly.
I’d add that good content hinges on putting yourself in a customer’s shoes. In this case, adult learners want as much information as possible about individual courses that cost $400 or an entire certificate that cost nearly $2000. Therefore, each page contained:
• clear course titles
• concise course description
• cost and length of course or certificate program
• instructors and their biographies
• learning objective
• syllabuses
• testimonials and faqs (if applicable)
I created six pages on our website in total (one for the certificate and one for each individual course.)
For our unit, it generally took about a year to gain traction with enrollments in new certificate programs. Within one year of launching this certificate, we had a waiting list of students and the pages were some of our top most-trafficked pages on our site (see attached files). Nearly all of the students who enrolled indicated they discovered the courses or program through search engine, and then usually indicated Google.
Launching a new certificate: E-learning Instructional Design and Development
Launching a new certificate: E-learning Instructional Design and Development
One of my colleagues once said to me, “Good SEO is really just having good content.” This certificate is a models this principle perfectly.
I’d add that good content hinges on putting yourself in a customer’s shoes. In this case, adult learners want as much information as possible about individual courses that cost $400 or an entire certificate that cost nearly $2000. Therefore, each page contained:
• clear course titles
• concise course description
• cost and length of course or certificate program
• instructors and their biographies
• learning objective
• syllabuses
• testimonials and faqs (if applicable)
I created six pages on our website in total (one for the certificate and one for each individual course.)
For our unit, it generally took about a year to gain traction with enrollments in new certificate programs. Within one year of launching this certificate, we had a waiting list of students and the pages were some of our top most-trafficked pages on our site (see attached files). Nearly all of the students who enrolled indicated they discovered the courses or program through search engine, and then usually indicated Google.
